WHAT WE DO?
The role of Colourways is to accurately forecast colour, material and finishes trends by providing insightful, usable and valuable information which can assist our participants in the process of design, product development, manufacturing and marketing of their products and services.
We are determined to educate and create an awareness of the positive influences of trend forecasting. We disseminate important information with careful consideration of the ever changing dynamics of the industries and the markets in which we participate.
WHO CAN PARTICIPATE?
Professionals with an interest or investment in the emerging trends surrounding colours, materials and finishes.
• Advertising Agencies • Architects • Automotive Designers • Bloggers • Builders • Building Product Suppliers • Colour Consultants • Decorators • Developers • Educators • Fashion Designers • Furniture Designers • Graphic Designers • Importers • Industrial Designers • Interior Designers • Journalists • Kitchen/Bathroom Designers • Landscape Architects • Manufacturers • Marketing/Brand Managers • Media • Product Designers • PR Companies • Retailers • Students • Stylists • Textile Designers • Trend Forecasters
WHY ARE COLOUR & MATERIAL TRENDS IMPORTANT?
Tracking and evaluating trends is a vital way of gaining insight into what makes consumers tick. Accurate trend forecasting allows us to respond to market movements as they happen and provides a guide to help focus innovation and product development.
Our forecasts have proven to be an essential tool for manufacturers, importers, designers and specifiers in both the Australia and New Zealand markets. We publish our trend findings throughout the year and provide industry with information to assist in the development and marketing of new products and colour ranges.