Colourways

Welcome to Colourways

Colourways produces annual trend forecasts for a wide range of industries and professions.

A membership-based group, Colourways operates in Australia and New Zealand with links to international forecasting groups including Li Edelkoort’s Trend Union in Paris.

Uniquely, Colourways members participate in the creation of its forecasts – by meeting up at the annual workshops to explore and understand the reasons for changing consumer sentiment and preferences. These workshops provide valuable insights on the social, cultural, economic and political issues that shape our environment.

Add to this the exchange of ideas, experiences, newly-available technologies, production techniques and global trends and have a compelling mix of data and knowledge upon which the forecasts are based. With further independent and expert analysis, Colourways produces two trend forecasts per year – one each for Australia and New Zealand – for up to two years in advance.

These forecasts assist in the development of products and services that capitalise on being market ready and market leaders.

The reach of Colourways beyond its members to specifiers and consumers is immeasurable. But what is measured each year is the accuracy of its forecasts – a factor in its ongoing importance and growth in the marketplace.

Connect.